In my last post, I talked about the challenges of creating your first video. But, today I ask myself, is video worth it? Relevant? I think providing your audience with video that is short, current and engaging is incredibly valuable. However, I asked around about my Bike to Work Week video and of course everyone has an opinion. In this case it was mostly positive, but I tried to engage my viewers in some serious questions about the value of video at work, either as a promotional or educational tool for customers or coworkers.
I got the same feedback from most everyone. They liked my video…a little part of me wonders if that mostly had to do with the fact that they were surprised at the quality considering it was my first time. I had introduced it as such. With that said, most liked the fact that it was short, that I got to the point quickly, and that the shots were varied and had some artistic components to the video. Most said that they would prefer to watch cat and dog antics from Facebook, but they would be pleased if they got this as an introduction to Bike to Work Week in their inbox at work. I took that and ran with it.
I have since made an informational video for a client and they liked the simplicity and fun nature of the video. For that video I used more slides and a voice over, which made the whole process go a lot faster. Videos do seem to get much more attention on Facebook, however the quality must be reasonably good. A jittery camera or poor sound can destroy your engagement rate, so keep it simple for your first few videos and you’ll do just fine.