A stylistic editor is different from a proofreader or even a copy editor. As a stylistic editor, I make it a priority to learn about the writer. I try to empathize—to crawl inside the writer’s mind—to understand the story that is developing within the writer’s imagination.
I’ve met many entrepreneurs with incredible vision. Many of them can eloquently express themselves on the spot and in front of an audience. But, the task of putting ink to paper can send anyone into a staring contest with a blank page. Despite the huge time-suck, some entrepreneurs still want to write their own stuff. Many people have expressed to me that they feel it is important to convey their messages in their voices; which is appropriate considering how much time and energy entrepreneurs invest in their brands. Stylistic editing can save time and energy.
Prior to a stylistic edit, I encourage clients to write freely, to get it on the page, to ignore the need for perfecting the sentence structure or finding the right word. This is the fastest way to write. Like professional writing, sometimes it’s a winner right out of the gate and nearly as many times it is—at best—words on a page. A stylistic editor asks the right questions to ensure your vision unfolds gracefully.
If you want to know more about how stylistic editing can improve business communications, contact Lisa for a no obligation mini-consult.